Sarah Richards
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CREATIVE & ART DIRECTOR

SARAH
RICHARDS



Translating brand DNA into spatial concepts and playable experiences across gaming platforms, virtual worlds and experiential environments.

Currently open to new projects -  sarah@sarichi.co.uk




MY EUROVISION PARTY 2025 ROBLOX   CREATIVE DIRECTION   1.2M VISITS

A live, evolving virtual world, built on Roblox for the EBU and eight Broadcasters.
HUGO KIDS ROBLOX   CREATIVE DIRECTION   NEARLY 10M UNIQUE VISITS   YEAR 2 RENEWAL

Year Two Roblox activation. 10M unique players, 12M+ partner visits.
JUICE WRLD - THE PARTY NEVER ENDS FORTNITE   EPIC PICKS  ART DIRECTION  MUSIC IP

Surreal vertical Fortnite experience. 13K concurrent players at peak.
LULULEMON CHARGEFEEL 2 VIRTUAL RETAIL   CREATIVE DIRECTION 

Vogue's top 10 virtual fashion experiences of 2023.
L’OCCITANE HOLIDAY 2023 VIRTUAL RETAIL   CREATIVE DIRECTION 

A virtual store that returns to the brand’s roots in the Provencal Alps and an expression of the Choose Joy campaign.
e.l.f. BEAUTY X CHIME - FORTUNE ISLAND ROBLOX   ART DIRECTION   4M+ VISITS

A  playable financial world built in collaboration with Chime, turning financial literacy into gameplay.

Selected Work



ADIDAS HYPERCHASE FORTNITE   CREATIVE DIRECTION   
LULULEMON VIRTUAL RETAIL   PITCH - WON   
L’OCCITANE VIRTUAL RETAIL   CREATIVE DIRECTION  
CHARLES & KEITH VIRTUAL RETAIL   PITCH  
ROYAL NAVY STYLE GUIDE   IMMERSIVE TRAINING  
Sarah Richards Portfolio
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