MY EUROVISION PARTY 2025 ROBLOX   CREATIVE DIRECTION   1.2M VISITS

A live, evolving virtual world, built on Roblox for the EBU and eight Broadcasters.
HUGO KIDS ROBLOX   CREATIVE DIRECTION   NEARLY 10M UNIQUE VISITS   YEAR 2 RENEWAL

Year Two Roblox activation. 10M unique visits, 12M+ partner visits.
    


JUICE WRLD - THE PARTY NEVER ENDS FORTNITE   EPIC PICKS  ART DIRECTION  MUSIC IP

Surreal vertical Fortnite experience. 13K concurrent players at peak.
LULULEMON CHARGEFEEL 2 VIRTUAL RETAIL   CREATIVE DIRECTION

Vogue's top 10 virtual fashion experiences of 2023.
L’OCCITANE HOLIDAY 2023 VIRTUAL RETAIL   CREATIVE DIRECTION

A virtual store that returns to the brand’s roots in the Provencal Alps and an expression of the Choose Joy campaign.
e.l.f. BEAUTY X CHIME - FORTUNE ISLAND ROBLOX   ART DIRECTION   4M+ VISITS

A playable financial world built in collaboration with Chime, turning financial literacy into gameplay.
ADIDAS HYPERCHASE FORTNITE   ART DIRECTION  

A persistent gaming world where adidas doesn’t just sponsor the sport, it owns it.
LULULEMON TEAM CANADA VIRTUAL RETAIL   PITCH - WON  

Proposal design to win a contract with Lululemon for a Virtual Retail experience.
L’OCCITANE RAMADAN 2024 VIRTUAL RETAIL   CREATIVE DIRECTION  

A virtual e-commerce experience for L’Occitane celebrating Ramadan through generosity and providing support through wellbeing tips
CHARLES & KEITH VIRTUAL RETAIL   PITCH  

Proposal to re-design an existing virtual store to be more brand aligned and strengthen the opportunities for conversion.
MELANIE MARTINEZ PROPOSAL   UI DESIGN  

Proposal for a 2D store virtual experience for Melanie Martinez
ROYAL NAVY STYLE GUIDE   IMMERSIVE TRAINING

Development of a modernised style guide, UI, immersive training and 3D assets for Project Selborne
DSE - G8 SERIES ANIMATION   AFTER EFFECTS  

 An animation to demonstrate generator management during a power cut to a hospital facility.
Sarah Richards Portfolio
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