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MY EUROVISION PARTY 2025 ROBLOX   CREATIVE DIRECTION   1.2M VISITS

A live, evolving virtual world, built on Roblox for the EBU and eight Broadcasters.
HUGO KIDS ROBLOX   CREATIVE DIRECTION   NEARLY 10M UNIQUE VISITS   YEAR 2 RENEWAL

Year Two Roblox activation. 10M unique players, 12M+ partner visits.
e.l.f. BEAUTY X CHIME - FORTUNE ISLAND ROBLOX   ART DIRECTION   4M+ VISITS

A  playable financial world built in collaboration with Chime, turning financial literacy into gameplay.
Sarah Richards Portfolio
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