CREATIVE & ART DIRECTOR
SARAH
RICHARDS
I turn brand stories into immersive worlds and interactive experiences, shaping how audiences explore, play and connect.
Currently open to new projects - sarah@sarichi.co.uk
A live, evolving virtual world, built on Roblox for the EBU and eight Broadcasters.
Year Two Roblox activation. 10M unique players, 12M+ partner visits.
Surreal vertical Fortnite experience. 13K concurrent players at peak.
Virtual ecommerce experienced featured as part of Vogue's top 10 virtual fashion experiences of 2023.
A virtual store that returns to the brand’s roots in the Provencal Alps and an expression of the Choose Joy campaign.
A playable financial world built in collaboration with Chime, turning financial literacy into gameplay. 4M+ visits to date.