CREATIVE & ART DIRECTOR

SARAH
RICHARDS

I turn brand stories into immersive worlds and interactive experiences, shaping how audiences explore, play and connect.

Currently open to new projects - sarah@sarichi.co.uk

MY EUROVISION PARTY 2025
A live, evolving virtual world, built on Roblox for the EBU and eight Broadcasters.

HUGO KIDS
Year Two Roblox activation. 10M unique players, 12M+ partner visits.

JUICE WRLD - THE PARTY NEVER ENDS
Surreal vertical Fortnite experience. 13K concurrent players at peak.

LULULEMON CHARGEFEEL 2
Virtual ecommerce experienced featured as part of Vogue's top 10 virtual fashion experiences of 2023.

L’OCCITANE HOLIDAY 2023
A virtual store that returns to the brand’s roots in the Provencal Alps and an expression of the Choose Joy campaign.

e.l.f. BEAUTY X CHIME - FORTUNE ISLAND
A playable financial world built in collaboration with Chime, turning financial literacy into gameplay. 4M+ visits to date.

Selected Work

[View All]

ADIDAS HYPERCHASE FORTNITE CREATIVE DIRECTION

LULULEMON VIRTUAL RETAIL PITCH - WON

L’OCCITANE VIRTUAL RETAIL CREATIVE DIRECTION

CHARLES & KEITH VIRTUAL RETAIL PITCH

ROYAL NAVY STYLE GUIDE IMMERSIVE TRAINING

SARAH RICHARDS

Contact