FORTNITE ART DIRECTION EPIC PICKS MUSIC IP

JUICE WRLD

Surreal vertical Fortnite experience. 13K concurrent players at peak.

THE CONCEPT

A surreal, vertical Fortnite experience inspired by The Party Never Ends, translating Juice WRLD’s music, symbolism, and emotional energy into an immersive, playable tower that blurred the lines between concert, platformer tower, and tribute.

I designed the experience as a journey through Juice WRLD’s artistic universe, drawing visual inspiration from the albums themes, Takashi Murakami’s artwork, and recurring symbols from Juice WRLD’s life and music. I led the visual direction, shaping the tower as a multi-stage climb where colours, lighting, music and spatial design evolve to reflect the different emotional tones of the iconic tracks.

THE PARTY NEVER ENDS - ALBUM ARTWORK

WORLD DEVELOPMENT

Each Stage introduced a distinct atmosphere through the trippy colour palettes, surreal platforms and reactive skybox, alongside sponsored Xbox chill zones marking moments of pause along the ascent to encourage social interaction.

The environment acted as both a tribute and a celebration, combining immersive spatial storytelling with emotional progression through Juice WRLD’s legacy.

ENGAGEMENT

Launched alongside a major live Fortnite Concert (Chapter 2 Remix: The Finale) featuring Juice WRLD and the launch of his skins on the platform, the experience achieved over 13,0000 concurrent players at it’s peak, and was selected as an Epic Picks feature.

The official launch of the trailer on the @Juicewrld999 account on Instagram received over 1 million likes, amplifying the experience far beyond the platform itself.