About Work Contact
VIRTUAL RETAIL CREATIVE DIRECTION
L’OCCITANE
A new virtual world for L’Occitane’s Holidays. Set within the Provencal Alps, the space returns to the brand’s roots in the region and the Choose Joy campaign with a 1970’s bohemian vibe.
L'Occitane Holiday '23 centred on three pillars: Choose Joy, Gifting, and Sharing.
The brief called for a virtual world rooted in the
brand's 1970s Provençal origins; joyful, bohemian
and full of colour. Centred around the brands iconic olive tree emblem, the experience was to be a celebration of the season of
giving through discovery of limited edition ranges,
while creating an experience shareable enough that
visitors would want to gift it to others.MY ROLE
I lead the creative direction, translating the Choose Joy campaign into a spatial and narrative environment, designing the user flow of the virtual shopping experience, additional feature integration, and designing a new feature, Holidays Wishlist Postcard, to encourage shareability through gifting.
I designed a new feature for the experience allowing for the guest to be able to add products to a wishlist and send the list with a personalised message, to a loved one as a Holiday’s Wishlist Postcard. As well as encouraging sharability of the experience, and opening up further conversion, the feature also resulted in the brand to collect email contacts for further marketing activities.