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PROPOSAL CONCEPT DEVELOPMENT UI PROPOSAL
MELANIE MARTINEZ
THE BRIEF
A 2D immersive experience for the artist Melanie Martinez focusing on selling virtual fashion items and emotes based on her real-life looks.
MY ROLE
I led the creative proposal, designing the Store UI, User Journey and ideating additional features that would immerse guests into the world of Melanie Martinez. Initially conceptualised as a 2D store front experience for Roblox, I wanted the experience to engage her fans and reach new audiences with additional discovery features. Diving into her aesthetic and her music catalogue, it was clear that she had developed a visual aesthetic inspired by cottage-core and dark fantasy that fed into both her music art and videos as well as her outfits. Taking this inspiration and references from her music album, I developed the store front, a spin the wheel tarot card ‘artists information’ page, and interactions that were connected to the artists work.
Whilst we didn’t win the pitch due to a lack of budget, the client was very impressed by the quality and research put into translating Melanie’s aesthetic and music into a virtual experience which led to a follow on pitch for another music artist with the record label.