CREATIVE & ART DIRECTOR

SARAH
RICHARDS

I design for behaviour, not just emotion. Brand experiences across gaming platforms, virtual worlds and experiential environments.

Currently open to new projects - sarah@sarichi.co.uk

MY EUROVISION PARTY 2025 ROBLOX CREATIVE DIRECTION 1.2M VISITS

A live, evolving virtual world, built on Roblox for the EBU and eight Broadcasters.

HUGO KIDS ROBLOX CREATIVE DIRECTION NEARLY 10M UNIQUE VISITS YEAR 2 RENEWAL

Year Two Roblox activation. 10M unique players, 12M+ partner visits.

JUICE WRLD - THE PARTY NEVER ENDS FORTNITE EPIC PICKS ART DIRECTION MUSIC IP

Surreal vertical Fortnite experience. 13K concurrent players at peak.

LULULEMON CHARGEFEEL 2 VIRTUAL RETAIL CREATIVE DIRECTION

Vogue's top 10 virtual fashion experiences of 2023.

L’OCCITANE HOLIDAY 2023 VIRTUAL RETAIL CREATIVE DIRECTION

A virtual store that returns to the brand’s roots in the Provencal Alps and an expression of the Choose Joy campaign.

e.l.f. BEAUTY X CHIME - FORTUNE ISLAND ROBLOX ART DIRECTION 4M+ VISITS

A playable financial world built in collaboration with Chime, turning financial literacy into gameplay.

Selected Work

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ADIDAS HYPERCHASE FORTNITE CREATIVE DIRECTION

LULULEMON VIRTUAL RETAIL PITCH - WON

L’OCCITANE VIRTUAL RETAIL CREATIVE DIRECTION

CHARLES & KEITH VIRTUAL RETAIL PITCH

ROYAL NAVY STYLE GUIDE IMMERSIVE TRAINING