CREATIVE & ART DIRECTOR

SARAH
RICHARDS

I turn brand stories into immersive worlds and interactive experiences, shaping how audiences explore, play and connect.

Open to senior creative and art leadership opportunities in games and immersive experiences.

MY EUROVISION PARTY 2025
A live, evolving virtual world, built on Roblox for the EBU and eight Broadcasters.

HUGO KIDS
Year Two Roblox activation. 10M unique players, 12M+ partner visits.

JUICE WRLD - THE PARTY NEVER ENDS
Surreal vertical Fortnite experience. 13K concurrent players at peak.

LULULEMON CHARGEFEEL 2
Virtual ecommerce experienced featured as part of Vogue's top 10 virtual fashion experiences of 2023.

L’OCCITANE HOLIDAY 2023
A virtual store that returns to the brand’s roots in the Provencal Alps and an expression of the Choose Joy campaign.

e.l.f. BEAUTY X CHIME - FORTUNE ISLAND
A playable financial world built in collaboration with Chime, turning financial literacy into gameplay. 4M+ visits to date.

Selected Work

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ADIDAS HYPERCHASE FORTNITE CREATIVE DIRECTION

LULULEMON VIRTUAL RETAIL PITCH - WON

L’OCCITANE VIRTUAL RETAIL CREATIVE DIRECTION

CHARLES & KEITH VIRTUAL RETAIL PITCH

ROYAL NAVY STYLE GUIDE IMMERSIVE TRAINING

SARAH RICHARDS